Why You Need An Email Strategy
We’re more than halfway through the year, and it’s time to assess your goals, how far you’ve come, and how much work you have to do in...
Search
- Jul 25
One Thing Every Organization Should Be Doing Right Now
As a digital strategy expert, I don’t often get to make a sweeping recommendation that applies to every campaign and organization. My...
- Jul 18
The Top 3 Email Branding Trends of 2022
If your personal inbox is full of promotions, alerts, and newsletters that you can’t remember signing up for, you’re not alone. According...
- Jul 1
4 Reasons You Should Invest in Your Email Program
We tell our clients all the time: If you don’t have a powerful email program, you’re leaving money and engagement on the table. Outreach...
- May 23
Maintaining An Ethical Email Program
Quick story: A few days ago, I was talking to an organization leader who had a very specific concern about the future of their digital...
- Mar 28
Five Things To Do When Your Engagement Numbers Are In A Rut
You finally had it all figured out. Your audience was responding to your messaging. Supporter engagement was consistent and you’d been...
- Feb 14
Apple's iOS 15 Update: Here's How to Continue Improving Your Email Program
Last September, Apple launched its new email privacy setting. This opt-in feature — on iOS 15-updated Apple devices — hides a user's IP...
- Jan 19
4 Tips To Advance Your Email Program
At the start of 2022 when everyone returned from their holiday breaks, I returned to work after 12 weeks of parental leave (thanks to...
- Aug 27, 2021
3 Tactics Email Programs Should Borrow From TikTok
TikTok has taken the world by storm. While it started out with a higher percentage of Gen Z users than any other age demographic, people...
- Dec 17, 2020
How To Make an Ask When Your Audience is Grieving
It’s been a difficult year, and grief is an unfortunate part of the picture for many people right now.
- Nov 16, 2020
Lessons Learned from 2020 + Our Cheat Sheet For The Big Fights Ahead
There are a lot of hot takes circulating the internet in the aftermath of the election, but a key point we’ve lived and learned over the yea
- Nov 10, 2020
What I’ve Learned: Giving Tuesday Best Practices
Here’s what I’ve learned about how to make Giving Tuesday a success. These suggestions can be used for all your online fundraising campaigns
- Oct 12, 2020
5 Ways to Make Your Giving Tuesday Campaign Stand Out
This year, fourth quarter fundraising will be make or break for many worthy nonprofits that are dealing with pandemic-impacted budgets. If y
- Oct 9, 2020
3 Things to Preschedule for After Election Day
You and your team definitely need a break. But make sure to schedule some content before you log off to recharge.
- Aug 3, 2020
6 Ways to Spice Up Your Email Subject Line
How do you cut through the noise of the hundreds of other emails in your supporters’ inboxes? More enticing subject lines!
- Jul 20, 2020
3 Reasons You Should Invest in Your Email Program
Here are three reasons your organization should be investing in its email program now: