This post was updated on April 23, 2021.
Good digital organizing makes your campaign shine and moves your audience to action. Luckily for campaigns and organizations on a tight budget, you don’t need to have deep pockets to create professional-quality digital organizing content.
There are many high-quality tools and resources available online for free — from rich graphic design programs to handy widgets and online guides — and they're making digital organizing easier and more accessible than ever.
Here's a list of some of our favorite free tools and resources for digital organizers.
Canva is a popular, user-friendly design tool with tons of features and flexibility. The drag-and-drop format preloaded with photos, vector images, graphics, and fonts makes designing high-quality graphics for social media beyond hassle-free. The online platform saves all of your designs in one place for easy editing and team collaboration.
Piktochart is perfect for creating infographics, charts, and maps, and for turning those graphics into slide presentations or flyers. Piktochart has fewer features than Canva, but that also makes it easier to learn and less overwhelming.
Imgflip is a quick and easy meme generator. Just upload a photo and type in the text to get that signature all-caps Impact-font meme look.
Picnoi features beautiful stock photos of people of color, who tend to be underrepresented in stock photos. The site, unfortunately, doesn't have a search function; if you're looking for something specific, try entering the keyword you want to search in the URL like this: https://picnoi.com/tag/yourkeywordhere.
WOC in Tech Chat has stock photos of women of color working in tech, an especially underrepresented category. These are free but require attribution.
The Gender Spectrum Collection by Broadly is a stock photo library featuring images of trans and non-binary models that go beyond the clichés. According to their website, “This collection aims to help media better represent members of these communities as people not necessarily defined by their gender identities — people with careers, relationships, talents, passions, and home lives.”
Sprout Social’s Landscape is a powerful, intuitive tool that lets you easily resize and crop your image for different social media platforms.
Sprout Social's Always Up-to-Date Guide to Social Media Image Sizes is exactly what the title suggests. Check here if you're not sure whether your graphics and images are appropriately sized for the platform of your choice. Sprout Social has a similar guide for Video Specs.
Facebook itself also has a few essential tools to make your image posts and ads on the platform more successful, including the Facebook Debugger. The Debugger lets you double-check that your social share card looks right, and refreshes your share image or text. If you've changed the title or share image for a webpage you've already posted to Facebook, for instance, use this tool to make sure it displays correctly. Twitter has a similar feature.
Ensuring Virtual Events Are Accessible to All is a comprehensive resource created by RespectAbility to ensure your next Zoom meeting or online event is accessible to all participants. The guide includes information on sending accessible invitations, ensuring accessible documents, information on live captioning, video/social media/website accessibility, plus a myriad of resources on disability history and inclusive storytelling.
How to Make Your Next Virtual Event Accessible for All Audience Members is ACM Strategies' guide to ensuring your next virtual event is accessible, including things to think through before your event, how to ensure accessibility during your event, and links to accessibility resources for Google, BlueJeans, Facebook, Zoom, and more.
Action Network is a robust and unabashedly progressive digital organizing platform. Action Network is free to start using, and it's our most-recommended platform to start building a powerful mass-email program. It doesn't cost anything to create a basic petition, survey, or letter-writing campaign through Action Network. Advanced features that automate processes and improve campaign branding are available at affordable monthly subscription rates.
WatershedShare easily generates direct share codes for social media posts. Just plug in the website you want to promote and the Facebook post, tweet, email, Pinterest, or Tumblr content you want your supporters to share.
Bulletproof email buttons is a simple tool for creating call-to-action buttons. You can choose between three different button shapes and customize the button's color, size, and border. Then just copy the HTML code to use in your email or on your website.
Button Optimizer is another button creation tool with even more customizable features. You can change the font and font size, add shadows to make the button look 3-D, and include small icons like arrows. Then save the button as a PNG file or copy the CSS code.
Other Handy Tools and Resources:
The Google Suite: Google’s suite of tools, including Docs, Sheets, and Drive, are free, easy to access, and simple to use. They provide a straightforward way to share and store information online. From #MeToo to Black Lives Matter, crowdsourced Google Docs and Sheets have been key components of grassroots digital organizing in recent years and will likely be an essential tool for turning people into activists for years to come.
Progressive Calendar is a crowdsourced list of major anniversaries and holidays that might be relevant to progressive organizers. Keep abreast of events you might want to peg content to, from the Triangle Shirtwaist Fire anniversary to Endangered Species Day.
EZ GIF is a quick tool that allows you to upload an mp4, avi, WebM, flv, wmv file and turn them into high-quality animated GIFs.
Facepixelizer allows you to anonymize any image by pixelating faces, names, portions of an image, and more.
Title Capitalization Tool is one of our favorite tools — it automatically capitalizes and case-converts text to fit any citation or sentence case (all uppercase, all lowercase, etc.) style.
Smallpdf offers a range of free PDF tools to process digital documents quickly and easily without the need for costly software.
Don't know where to start? We’re here to help. Schedule a call with the ACM Strategies team today to learn how we can help transform your big ideas into a winning digital strategy that achieves your goals.