The Digital Advertising Strategist develops and executes creative strategies that raise money and awareness and motivate people into action. Your expertise is in reaching new audiences and growing movements. You can quickly switch between unique and varied voices of ACM Strategies’ clients, which include leading organizations that do world-changing things like fight for safe workplaces, combat disinformation, advance voting rights, work to make green energy more equitable, push for a pathway to citizenship for undocumented Americans, expose the funders of right-wing extremism, and change the narrative about economic policy. You’re innovative, results-driven, and an early adopter of new platforms and tactics.  While you specialize in advertising strategy, you’re a team player committed to ensuring clients’ broader digital strategy needs are being met.

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In a typical week you:

• Provide strategic direction for client campaigns, including programmatic, paid social, and paid search efforts

• Write ad copy and develop creative concepts

• Use Meta Business Suite, Google Ads, and other platforms to launch and manage eye-catching and memorable ads

• Suggest, manage, and track advertising budgets for clients

• Fact check and proofread content before launch

• Track results, put them into context, and produce and present professional reports to clients

• Make strategy recommendations and improvements based on data

• Participate in weekly meetings with clients

• Monitor the news for rapid response opportunities and come up with imaginative ways to be part of the conversation

• Create online actions, draft and schedule social media content, and provide broad digital strategy support as needed

• Write blog posts about digital strategy for ACMStrategies.com

 

Success in this position looks like:

• Adopting the varied tones and messaging of ACM clients and applying them creatively in advertising content

• Communicating complicated ideas through effective and engaging content

• Ensuring message and brand consistency across all parts of a client's digital presence

• Seeking out and creatively leveraging advertising opportunities on emerging platforms

• Being a self-starter who takes initiative and reacts quickly to ensure our clients are looked to as leaders in their fields

• Using your advertising experience and understanding of metrics to make recommendations to our clients and constantly improve your own work

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WORKING AT ACM STRATEGIES

The Digital Advertising Strategist is a full-time, permanent job that can be done remotely from anywhere in the United States. The Digital Advertising Strategist is part of the Client Services team and reports to the Director of Client Services. This is a commission-eligible role, and candidates should be prepared to sign an exclusivity/noncompete agreement.

 

Our team is fully remote and located across the United States in several time zones. We typically work standard 9 AM to 5 PM business hours (based on location), but team members work a flex schedule during peak times and when rapid-response work is required, such as during the weeks leading up to a major election. Occasional travel within the U.S. will be required.

 

Our team culture is something we take tremendous pride in. We work collaboratively so our clients can rely on multiple creative perspectives and get the best possible outcome. We’re activists in our own lives — to us, this work is personal, and we care deeply about getting results. We value one another as complex people with hobbies, passions, creativity, responsibilities, and lives outside of work.

 

We highly value diversity and are committed to building an inclusive team. We strongly encourage and seek applications from folks who are Black, Indigenous, and People of Color, as well as members of the lesbian, gay, bisexual, transgender, and queer communities. ACM Strategies provides equal employment opportunities to all employees and applicants for employment without regard to race, national origin, religion, sex, sexual orientation, gender identity or expression, age, veteran status, disability, or parental status.

 

REQUIREMENTS

These are the requirements for this position:

• A solid understanding of the progressive movement and a commitment to building a more just and equitable world

• 1-3 years of experience developing and executing digital advertising strategy

• Confidence setting up and maintaining ads using platforms such as Meta Business Suite and Google Ads

• Experience using programmatic ad tech

• Strong creative instincts

• An ability to stay on top of the news and industry trends so we can make the best possible recommendations to clients

• Extraordinary attention to detail, including spelling, grammar, punctuation, and brand styles. This is extremely important to us — you should be able to launch content on behalf of high-profile clients without requiring edits.

• An ability to analyze metrics and make recommendations for testing and optimization

• Basic graphic design skills

• Experience creating videos or graphics in a rapid-response situation

• The focus to be a self-manager. This is a remote position, so you should be confident in your ability to stay on track.

 

We hope you bring one or more of these bonus skills:

• Experience using Action Network, EveryAction, and/or similar tools

• Experience using ActBlue

• Fluency or proficiency in Spanish

• Experience working with a digital agency, labor union, political campaign, or progressive organization

• Experience working with a small team, where responsibilities may change quickly

• Comfort working remotely with a team across several different time zones, using tools such as Slack, Asana, and Google Docs

 

COMPENSATION & BENEFITS

The starting salary range for this position is $50,000 to $55,000 per year, depending on experience.

 

Benefits include:

• A monthly health care stipend

• A flexible work schedule. We value our team members as whole people who actually take lunch breaks and pick their kids up from school!

• A 401k retirement plan with a 4% employer match

• 14 paid holidays

• An unlimited vacation time policy. On average in 2020, team members took more than 3 weeks of paid time off.

• A $500 stipend to set up or improve your remote workspace

• 12 weeks of paid medical and parental leave

• Regular performance reviews and raises

• Potential for commission and fast growth

• Professional development opportunities to help you grow and develop in your role

 

TO APPLY

Send a résumé and work sample to team@acmstrategies.com with the subject line “Digital Advertising Strategist 2022.” In lieu of a cover letter, please answer the following question in fewer than 250 words: Why are you seeking a position working in the progressive advocacy space?

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