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Get Known in 7 seconds

A First-Impression Makeover From your personal branding dream team

You only have seven seconds to make a first impression.

If you're ready to raise your persona, elevate your platform, get more eyes on your vision, and walk away with a solid marketing strategy that will carry you into the future — this is the opportunity you've been waiting for.

Seasoned digital marketing strategist Alesa Mackool and expert branding photographer Jonna Huseman have a combined 20+ years of experience helping clients own their corner of the internet. 

Together, we're helping leaders, entrepreneurs, creatives, and visionaries digitally reposition themselves to maximize their impact and exceed their goals in 2024.


Meet Your Expert Team

Jonna Michelle is an anti-corporate brand photographer,  a trained photojournalist and labor communicator, and a lover of quiet spaces. Alesa Mackool is an award-winning campaign strategist, an experienced marketing enthusiast, and a mom of two.

Choose the level of custom branding and messaging support support that's right for you:

The Reboot (D.C. Metro Area) - $995


Not only will you have new headshots — you'll know how to leverage them for maximum impact.

You'll get:


  • An expert review of your professional social media accounts (LinkedIn, Instagram, or TikTok), plus clear action steps to help you fulfill your vision and achieve the meaningful impact you're dreaming about.

  • 3 pieces of powerful promotional content (emails, social posts, etc.) you can use right away.

  • Brand new custom headshots for use on your website and across your social media channels to establish credibility, build confidence in your brand, and create meaningful connections with ideal clients and partners.

Note: Photographs will be taken on a weekend in the Washington, D.C. area.

The Authority  (D.C. Metro Area) - $7,000


With this package, we'll work with you to reenvision your brand so you can stand out from the crowd, showcase your expertise, and attract ideal clients and partners who will propel your mission forward.

You'll get:

  • A fully customized, two-day, branding-intensive photo session that will provide you with a suite of professional images designed to strengthen your brand and show people who you are and what you do so you can attract more dream clients and partners into your world.

  • A full audit of your professional digital presence, including your social media, email, and other ways you communicate to ensure you're reaching the right people, and that the right people are getting the message you need them to get.

  • Custom templates for social media posts and emails that will build brand consistency, secure your audience's trust, and make them want to buy from or partner with you.

  • A narrative document to help you talk about yourself, your work, and your purpose so you can sign more clients and have a bigger impact.



Not in the D.C. area? Looking to refresh your organization's brand instead of your personal one? Send us an email here with more information.


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