It’s well known that end-of-year appeals are a big deal in the nonprofit space and that organizations can make between 25 and 50% of their budget in the final month of the year. But too many organizational leaders are leaving money on the table by skipping mid-year appeals. Here are a few reasons why you should consider adding a mid-year fundraising campaign appeal to your organization’s calendar.
Increase fundraising potential
There is a common misconception that the more an organization asks, the more you tire out your donor pool. While there certainly may be a point where that is true, adding one more fundraising campaign is not likely to be what angers donors. However, giving donors more opportunities to give — especially when they aren’t inundated with holiday and year-end expenses, can only strengthen your relationship with donors and prospective donors.
By now, most nonprofit organizations have Giving Tuesday campaigns directly followed by end-of-year appeals. It can be hard to stand out in the noise, especially with every store and brand competing for your money at the holidays. It’s easier to stand out when there’s less competition.
You might not be planning a big campaign for the final weeks of December or even the beginning of January, but you likely have many relevant and urgent activities or deadlines coming up at the end of summer and into the fall. If during the first half of the year you found a great story to tell about your work and its impact, why wait until November or December to share it with your audience?
Spread out the fundraising
It’s far better (and more sustainable!) to spread out fundraising appeals over the course of a year so that you have resources earlier as well as cash flow throughout the year.
On average, a person needs to be exposed to an organization seven times before deciding to donate. Any additional exposure to your organization and your mission can shorten the period of time before a potential donor decides to give. Even if they don’t convert to a new donor during this appeal, you are just warming them up for future appeals.
June is the second largest giving month of the year, so don’t miss the opportunity to earn money and exposure for your organization.
If you need help crafting a strong and sustainable fundraising strategy, we’re here for you. Use this link to book a free strategy call with our team: https://www.acmstrategies.com/book-a-call.