As a digital strategy expert, I don’t often get to make a sweeping recommendation that applies to every campaign and organization.
My team works with advocacy organizations, issue-focused nonprofits, PACs, coalitions, labor unions, and candidates. They all have different needs and priorities and operate in different ways. But I have one broad, universal recommendation for all of them right now.
Here’s the tip: Collect opt-ins. Get people to proactively consent to being contacted by your organization via email AND via phone. Prioritize this every day, whether at in-person events through announcements and sign-up sheets, through paid media, or through organic digital content.
Don’t have a staff member trained to send email? Collect opt-ins anyway.
Not planning on texting people anytime soon? Collect opt-ins anyway.
Build your opted-in lists of phone numbers and email addresses with kindness, respect, and legal compliance in mind and do it early.
There is no better way to ensure the long-term health and sustainability of your work than building an audience you can message on your terms.
Not sure how this looks for your campaign or organization? My team and I can help. You can book a free strategy call at this link to talk through the specifics.