How many times when crafting a strategy are you told to meet folks where they are? Well, people are on their phones. In fact, a Statista report on mobile phone usage reports Americans check their phones on average 262 times a day — that’s once every 5.5 minutes. More than half (51%) of all people who visit a nonprofit’s website do so on a mobile device. If your organization is not making the experience of visiting and giving via mobile as fast and easy as possible, you are losing fundraising opportunities. We’re here to provide some tips to make sure you capitalize on mobile fundraising.
According to Statista, mobile traffic was responsible for 55% of all global website traffic in 2020. One in four donors used mobile devices to discover nonprofits they were previously unaware of, according to the Nonprofits Source Charitable Giving Statistics in 2018. If your fundraising strategy doesn’t have a mobile giving component, you’re leaving money on the table.
According to Nonprofits Source, 25% of donors complete their donations on mobile devices. Not every nonprofit can sign up for a text-to-give platform, especially small nonprofits, but something that everyone can and should do is ensure that their website is accessible and easy to read and navigate on mobile devices. Organizations should check the donate button and make sure it is easy to find on the mobile version of the website, as well as visible on each page, not just the home page. Not sure how mobile-friendly your website is? Take Google’s test to find out. By incorporating mobile-responsive design to their websites, nonprofits can increase their donations by 126% on average.
Make donating easy
Make sure that the donation page is easy to use on phones and tablets. You don’t want your donation page to be cut off or too labor-intensive to complete via a mobile device. Look into easy ways to reduce loading time and the amount of pages loading. An express checkout option on a website can increase mobile sales and donations by up to 55%.
Text to drive traffic
Once your website is mobile-friendly, encourage folks to visit it! The average donation size for text-to-donate fundraisers is $107. However, you don’t have to have a fancy or expensive text-to-give program to reap the benefits of mobile fundraising. Include your website in your text updates, breaking news items, or programming updates to drive traffic. Nonprofits Source also reported 90% of text message reminders are read within three minutes, which is infinitely higher than most email open rates.
A quarter of donors complete their donations on mobile devices. It’s essential that you make your website and donation forms easy to navigate, the donation process easy and fun, and use outreach to drive folks to your website. If you need help building a mobile strategy that achieves your organization's goals, book a call with our award-winning team today.